Today I would like to ask the community a question about the use of Social Media in Risk Management. In the last weeks I was confronted with thoughts about how to use Social Media in Risk Management.
The perception of Social media within Risk Management businesses has been that SM is a kind of wacky thing which has been led by Internet freaks out there.
Questions which arose were like this:
We have a banking secret, so how should we use Twitter or blogs to spread information? Our clients are people who don’t care about Twitter. The buyer persona of private banks is not Social media attracted.
To be honest I was a bit concerned and disappointed about these questions. Were these people just scared about the new ways of information spreading? Don’t they see the ample possibilities SM would offer to them.
Wouldn’t it be useful to have something like a Blog to answer all the questions out there which came up because of the financial crunch? I would love to read the “truth” and reasons why something happened from my institutions as well. I don’t want to read shocking, sometimes not backed-up stories in newspapers. I just want the experts speak. No distraction. Just pure answering. I could even live with a blog where I can’t comment.
So with this on mind I was wondering how I could establish Social Media thinking at Dun & Bradstreet. I think I have found a way. Let’s see if we’ll go that way. But one for sure: Budgets are swapping from print media to online media in the future. Therefore also the importance of print content will be diluted in future.
But to come back to my initial question: Do you have any ideas how Social media could contribute to Risk Management business? How could we transform Risk management experts from Social media grouches into Social media embracing people? Do you know about successful transitions or companies?
Feel free to comment….
Today, I have a question for you.
Assume, that you want to build up a new application which is very important to your company. The application offers one of your core services. Because of the importance of the project you would like to precedently collect some ideas, requirements, nice to haves, you name it from your existing customers. Additionally, you don’t have plenty of time.
Instead of putting out a boring survey offline or online, how would you proceed? How would you approach your customer to elicit worthwhile response?
What kind of means of Social Media would you deploy? Why do you think it could raise the interest of people working in Risk management? They tend to be pretty conservative.
Any suggestions? Feel free to leave your thoughts as a comment or mail to me at patrick(at)galig(dot)ch.
Thanks in advance…
Finally! Technorati is listing my blog after several attempts.
There has been an excuse from Technorati here.
It seems that the Technorati employees are reading the messages on Twitter as well. Interesting. At least I haven’t received any answer from them through their customer help, but through Twitter. Maybe Twitter is a good way to get in touch with people quicker? By the way, feel free to follow me on Twitter as well.
However, I’m listed now 
. But now I’m going to play around with the brand new Wolfram Search Engine. Absolutely fascinating…go and try it too. (http://www.wolfram.com)
One of the last blog entries on Webinknow was about attention. Attention is also to do with beeing visible and found. There are a few services you have to be listed on to get your deserved crowd on your blog, homepage, whatever. One of them is Technorati which is maybe the most renown blog search engine out there.
Of course this was one of my first engines I visited when I opened up my blog. Maybe you are wondering , why I’m still not listed on Technorati. To be honest: I’m wondering too.
Actually, It should be quite easy and straightforward to go through the registration process. After that you are required for claiming your blog to obtain better visibility. Simple.
But what happens if the claim fails? Doh, the technorati monster has escaped……Nice one. Ok, there is a contact form and even some FAQ’s. You should get instantaneous help. At least that’s what I have thought. This was 2 weeks ago….still no answer to my queries.
So, right now I’m somehow caught between the devil and the deep blue sea. I want ATTENTION…attention from Technorati, attention from their search engine. I don’t get neither nor. What a pity. This leads to one immediate thought which I heard from Apples absent CEO: I like to have choices.
This in turn, brings me back to what I tell our customers as well : Use more than one single source; so that you are able to make business decisions. Multisourcing is the way to go if it comes to important decisions. Like getting ATTENTION in the social media world.
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